04-09-2019

MIPTV 2019

« C’EST MON CHOIX » :

NEW AND EXCLUSIVE PROGRAMMING

FOR YOUTUBE

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It’s a first in the history of French TV: C’EST MON CHOIX, an emblematic part of French television programming, is back with ten new original episodes, produced exclusively for the C’EST MON CHOIX YouTube channel.

These new episodes will be presented by its longtime host, Evelyne Thomas, and filmed before a live studio audience. A new episode will be posted every 15 days on YouTube, starting from May 2019.

With over 1 million subscribers, 640 videos and a total of 385 million views, the C’EST MON CHOIX channel is one of the most popular YouTube channels in France.

Produced by Reservoir Prod, a company belonging to Lagardère Studios, the show was created in 1999 and still enjoys high viewership decades later. It was first broadcast on France 3 until 2004, then it moved to Chérie 25 from November 2015.

Jean-Baptiste Claverie and Guillaume Wanneroy – Directors of Réservoir Prod.: “This program is still immensely popular, especially with women between 13 and 34 years old. Evelyne Thomas is a host that audiences love, and the show creates lots of buzz online. All these factors encouraged us to broadcast new episodes of “C’EST MON CHOIX” on YouTube, while preserving the key elements that made the show a success.”

Thomas Plessis – Head of digital business at Lagardère Studios: “This is a first in the history of French television and it is part of our global strategy to develop strong programming for platforms such as YouTube, relying on advertising and brands. Lagardère Studios will continue to invest in creating digital content and developing talent.”

Justine Ryst, Country Lead YouTube France:
“We’re thrilled that our platform has enabled the continued success of such an iconic program while keeping things creative and ensuring content is tailored to C’EST MON CHOIX fans. We hope it will have long-lasting success on YouTube.”

C’est mon choix – Official channel

Overview:
Resolutely contemporary, C’est mon Choix mixes personal testimonies and entertainment with one single goal: to put the spotlight on remarkable and explosive personalities. The show offers a positive platform to daring and surprising controversial characters. Evelyne Thomas helps guests explain their life choices, and their loved ones also have their say, as well as members of the live audience. Television viewers can react via social media.

Media contacts

Virginie Lafleur
virgnie.lafleur@lagardere-studios.com
+ 33 (0)1 40 74 78 02

Françoise Dessaigne
francoise.dessaigne@lagardere-studios.com
+33 (0)1 40 74 26 93

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