Lagardère Studios and Huawei : an exclusive initiative
LAGARDÈRE STUDIOS and HUAWEI are launching an unprecedented initiative for the brand’s 6 million users in France and its territories.
LAGARDÈRE STUDIOS and HUAWEI, two major players in their respective fields, are offering an exclusive first peek at footage from the series PHILHARMONIA, after downloading its official wallpaper using the HUAWEI “THEMES” app. The package was launched at MIPCOM 2018 (Cannes 15-18 October), the biggest global market for entertainment content.
This first step with global giant HUAWEI will undoubtedly pave the way for further creative initiatives and reflects a growing ambition among Lagardère Studios producers to boost their programs’ presence on the web and mobile phones.
PHILHARMONIA, the highly anticipated series produced by Rose Brandford Griffith at Merlin Productions (a Lagardère Studios company) and distributed by Lagardère Studios Distribution, has already received acclaim in Biarritz (TVFI) and La Rochelle (Festival de la Fiction TV). The series will air on France 2 in early 2019.