LAGARDÈRE STUDIOS TEAMS ENGAGED
AGAINST COVID-19 ALL OVER EUROPE
To help viewers understand the current epidemic and maintain the social link, the teams at Lagardere Studios across Europe have pulled together to produce the following programs :
In Finland, Aito Media in cooperation with Aku’s Factory proposes a weekly entertainment program “We’re all here” every Friday and Saturday evening from March 20-21. The greatest local artists perform live, while viewers at home interact with live photos on the screen or via video calls. Therefore, viewers are “virtually” with their favourite celebrities, and reveal three preferred actions they do at home.
Broadcast on Yle TV2 and FVOD service Arena.
In France, “C Dans l’air” produced by Maximal, underlines its role by delivering concise and clear information on the current sanitary crisis. A daily program aired on France 5 and hosted by Caroline Roux, Axel de Tarlé and the greatest experts on the subject.
Also in France, Reservoir Prod co-produced with DMLS TV “Ensemble Avec Nos Soignants”, a 185-minute live primetime broadcasted on March 24 on France 2 and TV5 Monde. This solidarity and appeal for donation program, was structured on celebrities and anonymous testimonials, all on video from their home. An exceptional event produced with the support of Radio France, TV5 Monde, in association with France Télévisions and the Fondation de France.
Finally, in the Netherlands, SkyhighTV launched on March 25 a daily 15-minute program “notalone.N“ where the host receives two guests on video from his living room transformed into a studio. Together, they review the positive information of the day. The goal is to ensure the link between the various online self-help platforms. Since its first broadcast, the show has already enabled over 100 self-help initiatives.
Broadcast on NPO1.