3ZERO2 ENTRUSTS LAGARDÈRE STUDIOS DISTRIBUTION WITH THE INTERNATIONAL DISTRIBUTION OF THE TV RIGHTS OF THE PRAISED KIDS SERIES “PENNY ON M.A.R.S”
Milan, September 25, 2019 – The production company 3zero2 has closed an agreement with Lagardère Studios Distribution for the international distribution of the tv rights of the famous kids series “Penny on M.A.R.S“, produced by Piero Crispino for 3Zero2 in collaboration with The Walt Disney Company Italy and Rai.
The agreement between 3zero2 and Lagardère Studios Distribution provides for the worldwide sale of FTA and pay rights, starting from September 2019.
After the great success scored on the Disney networks (EMEA area), the agreement 3Zero2 – Lagardère Studios Distribution marks the debut of “Penny on M.A.R.S” on the worldwide market, confirming the international strength of the series, entirely shot in Milan with an English cast and ideated and written working on themes and plots, stories and characters of universal value for the target audience, characteristics that make “Penny on M.A.R.S” an exceptional case history in the Italian kids & teen production overview.
Directed by Claudio Norza, the series is a comedy drama designed for a boys and girls target 8/14 years old and it is the spin-off of “Alex & Co”, another successful work by 3Zero2 and The Walt Disney Company Italy. “Penny on M.A.R.S” debuted in Italy on Disney Channel (ch 613 Sky) in May 2018 and free-to-air on RaiGulp (ch 42 DTT) in February 2019.
Filming of the third season is currently underway in Milan, this will be setted in some of the city’s most iconic places, from the Teatro Burri in Parco Sempione to City Life, from the Navigli to the Politecnico di Milano university, and will seeing the talented protagonist Penny (played by Olivia- Mai Barret) and the other students of the prestigious M.A.R.S show school on stage, along with some new entries.
The multi-market approach of the series is also confirmed in the management of license rights, entrusted by 3zero2 to ETS Studios for both the Italian and international markets.