Naked and Afraid : A successful partnership
909 Productions (A Lagardère Studios’ company) and RMC Découverte partnered with Discovery to adapt Naked and Afraid in France.
The very first adaptation of the US format worldwide made great ratings on RMC Découverte’s prime time slot. After 6 weeks of broadcast, over 8 million people have watched the show.
Over this first season, the series reached an average of 512 000 viewers and 2.4% market share.
An increase of 43% compared to the average of the slot last season.
Frédéric JOLY, 909 Productions’ CEO: « I am very happy about this collaboration with Discovery and RMC. NAKED AND AFRAID is an amazing and strong format and I believe we succeeded in adapting the format in respect to its basics but also RMC’s expectations ».
Saevar LEMKE, Vice President International Program Sales EMEA & APAC: « This is the first international adaptation of NAKED AND AFRAID and we could not be more pleased with the outcome of our partnership with 909 Productions and RMC Découverte. The rating success is the result of the great work, expertise and care that has gone into the adaptation of this wonderful format ».
Guenaëlle TROLY, RMC Découverte, RMC Story CEO: « Our excellent collaboration with 909 Productions and Discovery has contributed to the success of the French adaptation “Retour à l’Instinct Primaire”. This program has unquestionably found its public on our channel and fits perfectly with RMC Découverte’s editorial policy ».
Naked and Afraid, is originally produced by Renegade 83 for Discovery Channel and distributed by Discovery International.
The Show is a Survival series. In each episode a new pair of strangers find themselves stranded in some of the world’s harshest environments with no food, no water, no tools… and no clothes.As their extreme survival skills are put to the test for 21 days, each couple must battle the elements, each other, and their own inner weakness to triumph over the terrain and their predicament.